Chloe Bailey has mastered the art of creating a viral music video. Although she is only her second solo album, Bailey has made her mark in the industry since her time as one half of Chloe & Halle. Bailey is now a solo artist. The provocative video for “Have Mercy” has attracted attention to her music.
Directed by Diana Kunst, “Treat Me”‘s visuals nod to artists like Janet Jackson and Grace Jones, who fearlessly asserted their sexuality and ruled their respective eras. When Bailey dances confidently across the screen, fans may recall Jackson’s song “Scream”, or think back to Jones’ iconic album covers. The video was a crucial part for William Ylvisaker, Lukas van den Fecht and Lukas van de Fecht’s stylists. They wanted to celebrate the achievements of pioneering performers. Ylvisaker says, “Our goal was to honour icons like Josephine Baker and Grace Jones while creating new silhouettes.” “Our overarching goal was to embody the essence of feminine power and self-love.”
Real-world references are only one part of the story, and the video quickly transports Bailey and its audience into sci-fi fantasy. Bailey was photographed in a shiny black leather jacket or almost transparent crystal fishnet suit. This is why the shots were so daring. Van der Fecht, who created several unique pieces for Bailey, said that they both came from underground music. We were able to design custom looks, which allowed us to realize our dreams. It was a blessing to see these Goddesses step into garments that align with their true power!”
Below, Bailey shares her thoughts on each outfit and how embodying these muses left her feeling like a queen.