May 4, 2022 — Burger King went with a meatless menu for a month at its flagship storefront in Leicester Square, London, apparently to check the public’s appetite for no-meat fast food.
The restaurant tried the experiment from March 14 to April 10. The experiment was praised by a spokesperson for UK Burger King. Lines were seen wrapping around blocks with people eating vegetarians and vegans.
Burger King has been offering a plant-based Whopper for several years. The restaurant introduced new dishes to the London menu, including a Vegan Katsu Royale and plant-based bacon and cheese. There are also vegan options for French fries, onions rings, cheese bites and ice cream.
The Leicester Square restaurant is back to their regular menu. However, Burger King might introduce some popular vegetarian options to the other Burger Kings. Many other fast food chains have added vegan and meatless menu items to meet customer demand. UK Burger King has said it hopes to make 50% of its menu meatless by 2030, The Guardian reported.
James Lewis, who works in marketing and product development for a London vegan restaurant, told The Guardian that Burger King’s experiment reflects the public’s embrace of vegetarianism. He said that the meatless menu would appeal to many people, even those who don’t eat vegetarian or vegan.
“We call [the vegan burger] a gateway dish, something someone is easily familiar with,” he told The Guardian.
Lewis stated that fast food chains may become vegan more quickly than most people think.
“There’s no point starting a vegan chain because once McDonald’s figures out how to make a good vegan burger, they will think: ‘What’s the point in the cost of keeping all these animals when we can make it just as good and grow it in the ground?'” he said.
“Not too long from now, people will be getting their burger and it’ll be a vegan one and that’ll be the norm and they won’t think any different.”